Simplicity is the result of carefully chosen quality ingredients handled with mastery. The food, juice and coffee you enjoy will never be better than the ingredients that go into it. Convenience does not equal simplicity; it is actually its greatest foe. Convenient food, even seemingly healthy fast food, is alluring because it is quick and less expensive. Be mindful that the health benefits of food are compromised when foods are mass produced with chemicals to become convenient food. And when you see turmeric blended into that convenient coffee brand, remember it will not bring you the benefits of quality turmeric, fresh or powdered. So is it worth the cost?